The fantastic thing about digital marketing is the versatile nature of your skillset – you can apply it to any type of industry, as most businesses require online presence and an integrated marketing approach. A skilled digital marketing professional in Perth can make it happen.
Analytics & Data
The customer’s buying journey can be complex, with people hopping from one channel to another in a few clicks. So, gathering data and getting valuable insights for marketing and sales activities is invaluable for the companies.
Goals are essential to establish for analytics with metrics tied to each of them. These metrics will help to determine the success of marketing activities such as campaign performance.
It’s about digging into the data and seeing what channel drives the most conversions as against which channel drives the most traffic that can offer the most significant value to understanding your customer and pipeline. An expert digital marketing professional in Perthcan help you determine it.
SEO
Search engine optimization is a crucial marketing technique that has become more essential to marketers to ensure online visibility. It covers both on-page SEO and off-page and local SEO, which is particularly crucial if you work for a local brand.
The challenge with SEO is that it’s constantly shifting and changing, leaving many marketers needing clarification and clarification. However, with several prospects going online to find products or services and purchase, an SEO understanding is crucial for marketing professionals.
So, for digital marketers aiming to upskill their capabilities, it’s essential to know that SEO is a thriving area to specialize in. According to research, the number one result in Google gets approximately 32% of all clicks. This means that the higher a website ranks in a search result, the more visible your brand will be.
It’s this visibility that makes SEO so crucial, and there are some critical elements of SEO to know:
- Keywords
- SEO optimized content
- Meta Tags
- Backlinks
- Images
Social Media
Social media has proven to be an immensely successful channel to attract, actively engage and influence customers. But there’s an art to driving success on social networks. It’s more complex than creating a post and making it live. Social media marketers need to have a range of skills, like:
- Copywriting
- Design
- Customer service/community engagement
- Data Analytics
- Project management
- Creativity
- Budgeting
Combining these skills makes someone an in-demand marketer with the social media know-how employers are looking for.
Content Creation & Curation
With so much online information, it takes a lot of work for brands to create outstanding content. So, the ability to create, generate, and manage content is the most sought-after digital marketing skill for businesses in all industries.
Content that can engage viewers and attract them to a website or landing is crucial. More than creating content and promoting it across channels is needed; it needs to be part of an inbound marketing strategy to meet business objectives and demonstrate ROI.
Digital marketers who can curate and create content across channels with high click-through rates are an asset to any team when thousands of new blogs and ads are produced and consumed daily.
In conclusion
Whether you’re in the early stages of your digital marketing career or want to find an area to specialize in, choosing to develop your knowledge of any of the skills we’ve mentioned will help you find professional success. Get in touch now!