website design for small business

Using Behavioural Science for Website Design for Small Business

There is no denying that technology has rapidly changed the way we live our lives. Digital products have become an integral part of our everyday life. From smartphones to fitness apps, digital products are all around us, evolving at an extraordinary pace. If you are in the world of design, you shall know that the customer experience and user experience are critical. Whether it is a website design for a small business, or you are designing an interactive art exhibit, it is crucial to understand the viewer’s intent and thoughtfully design it to connect easily with the audience. If you want to nail customer experience (CX) and user experience (UX), the key is to use behavioural design. Here is how to implement behavioural science for website design for small businesses.

  1. Figure out the Mindset and Trigger Points of the Users

Look at the user journey on the website. Conduct in-depth research on the number of viewers, and collect data like age, sex, occupation, and more. Further, decode complex information like their preferences, values, goals, and problems. Focus on the moments you can control, figure out the most emotional moments, and offer them a unique experience. The element of surprise is to act opposite to what is expected. This will help in designing a website that caters to the customers and effectively promotes the brand.

  1. Use Complementing Visuals

Website design for small businesses needs complementing visuals. An image can make any written matter much more readable. Think about this. Kids in kindergartens have books with a lot of pictures to get their attention. Similarly, if coloured images accompany a website, it will attract more viewers. Now, the point is to ensure that the images are relevant because a relevant image can boost the viewing rate by 94%. Therefore, it is important to not use any image carelessly. If the design doesn’t include suitable pictures, the website design for small businesses will lose the effect that it is trying to create.

  1. Knowing the Psychology

A web designer must be accustomed to the basics of colour psychology because it helps tap into the person’s behaviour and emotions. Using different methods to trigger emotions help in understanding each user’s effect and their consequent action. Psychology plays a crucial role in using behavioural science in website design. Cool colours like blue and green portray freshness and reliability. On the other hand, colours like black and red evoke sophistication and passion. While doing website design for small businesses, a good idea is to create colourful mascots to encourage users to interact with the website interface and spend more time on the page.

  1. Choose a Constant

Do you know? Content creators on Instagram/Facebook or other social media profiles stick to one theme or aesthetic for their feed. The reason is it is visually appealing, and the viewers get an idea of what the public figure/brand is trying to portray at one glance. Therefore, website design for small businesses should have one emotion and colour palette. This helps the viewers to connect with the brand. It is a crucial aspect of implementing behavioural science into website design for small businesses.

In Conclusion 

Creating a website design for small businesses based on human behaviour is not a simple approach. It is best to group users according to their archetypes. This will help in getting a better idea. Research the users and their actions in a specific situation. It helps a designer to understand the point of view of the audience. Also, studying the archetypes offer practical learning of human behavioural insight. The end goal of a human behaviour-centric website design should understand the needs of the audience and offer an experience that satisfies them.

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