By 2025, 80% of B2B sales interactions will occur in digital channels. This offers businesses a golden opportunity: a strategic website can yield significant returns. User Experience (UX) and Conversion Rate Optimization (CRO) work together to move potential customers through the sales funnel. UX design is crucial to a successful website. It focuses on usability to help someone navigate a site, suggests related content, strategically place CTA buttons, and build a better overall experience during website development services in Perth.
Good UX design ensures that wherever a website visitor lands, there is robust messaging, straightforward navigation, and relevant content to lead them to the next step.
Understanding what is Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of enhancing your website to increase the percentage of visitors who perform desired actions. These actions might be signing up for a newsletter, clicking “add to cart,” or registering for a service. It’s critical in driving lead generation.
Let’s dive into our top seven UX tips and tricks to help you develop a user-centric online strategy, increase customer engagement, and watch your leads multiply.
The UX best practices to follow
Provide multiple forms of credible social proof
Human psychology is the basis of both CRO and UX, so where better to start than by demonstrating strong customer satisfaction? Varied, relatable social proof will make your customer more likely to trust your product or service.
An average person reads at least ten online reviews before making a purchase, and 57% of customers will only buy or use a business service if it has at least a 4-star rating. Social proof is essential to a high conversion rate. It’s trustworthy, informative and low (or zero!) cost.
Your various forms of social proof might include the following:
- Customer testimonials trust badges
- Reviews and ratings
- Social media presence
- Case studies
Run user experience tests
When it comes to building a website or preparing for a website redesign, try starting with card sorting, information architecture exercises, and your site mapping before any UX prototyping takes place.
It’s essentially a UX research method used to evaluate the information on a website. Users are asked to organize information into logical groups, using cards representing a concept or item.
The results should show how people understand information, helping website designers to optimize information architecture (IA).
Focus group testing is ideal, but it’s not always an option for SMB companies due to time or budget constraints. Other forms of audience research include interviews, surveys/questionnaires, usability testing, and A/B testing.
Create Enticing CTAs
Call-to-action buttons are one of the essential features of your website when it comes to CRO. Their appearance, copy, and placement are each UX decisions that impact conversions.
Optimizing your CTAs is a quick and surefire way of increasing that conversion rate.
Did you know that 54% of marketing experts believe cluttered websites are the biggest obstacle to a good UX? So be judicial with popups and videos, and ensure that CTAs are clear, enticing, and feel like a natural step during website development services in Perth.
Returning to the importance of human psychology — colour is vital. Done well, the colour used in web design can significantly increase conversions. As a result, colour psychology is growing in popularity, and there’s a lot of information about using it to your advantage on your company website.
Ensure Your Website is Accessible
Website accessibility is vital for improving CRO and respecting the varied needs of users who come to your website. You can take many steps to ensure your website is as accessible as possible, from using appropriate alt text for images to allowing keyboard navigation.
Ensure site readability is the best, and choose a content management system that supports accessibility. You may need to work with a developer or agency to update your website for accessibility standards.
An inclusive website will improve conversions by creating more positive user experiences, making visitors more likely to spend their time and money with your business than with one that has a frustrating website.