Marketing is a crucial aspect of any business. However, in today’s world, it is all about digital marketing. Why? Digital marketing has reached a larger crowd, offering you much more bang for your buck and delivering measurable results. However, with increasing competition in the companies offering digital marketing services in Perth, the question that arises is whether you should opt for organic marketing or paid marketing.
Organic marketing is promoting your business through multiple free channels and methods. As we can see from the name, organic marketing is targeted to reach customers through organic means like content marketing, blog posts, social media marketing, influencer marketing, and email marketing.
Why Should You Choose Organic Marketing?
According to the companies offering digital marketing services in Perth, you should choose organic marketing for the following reasons.
- Cost-Effective – You won’t need a lot of money if you create organic content from scratch. It is all about creating quality content that is optimized for SEO.
- Long-Term Benefits – Organic marketing helps you develop long-term customer relationships. Just like any other relationship, developing a connection takes time. However, it is worth it for the longevity of the brand.
- Develops Trust & Credibility – When you create quality organic content, your audience is more likely to trust you, and you shall build authority on Google.
As per the best companies that offer digital marketing services, paid marketing involves spending money on advertisements like Pay-Per-Click (PPC) on Google Ads, Facebook, Social Media Platforms, display advertising and sponsored posts. Paid marketing is used to reach a larger audience and quickly drive traffic to the website.
Why Should You Choose Paid Marketing?
When you don’t have enough time or enough resources to create organic content to generate organic traffic, you shall need new leads and quick results, and that’s fine. However, if you spend money in the right places, you shall get quick returns on your investment. As per the companies offering digital marketing services in Perth, here are the reasons to choose paid marketing.
- Instant Results – Paid advertising provides quick results. You can reach the target audience almost instantly and start to see results within a few days or weeks.
- Targeting Control – You can reach your target audience and get to the right people based on their demographics, interests and more. Tools like Google Ads, Facebook Custom Audiences, In-Market Audience, and Targeting can help reach the perfect customer.
- Flexibility – According to the best companies offering digital marketing services in Perth, you can adjust the ads based on their performance, track the performance of the ads and take decisions based on accurate data.
So Where Should You Put Your Money?
Whether to invest in paid marketing or organic ads will ultimately depend on the business’s goals. There is no right or wrong and no one-size-fits-all. The best idea is to invest in both.
Organize your business goals in short-term and long-term goals. The short-term goals might look like selling out the memberships or one-off promotions, new services, products, and anything that needs immediate action. Paid marketing is the solution for short-term goals.
The long-term goals will look like growing your brand awareness, building an authentic audience and loyal customer base, and appearing as an authority or leader. According to the best companies offering digital marketing services in Perth, quality content helps develop authentic relationships that will benefit the business’s long-term goals.